Publications

The Hustle Economy

Exploring Livelihoods across India's Diverse Workforce

In recent years, the concept of work and livelihood has undergone significant transformations, propelled by technological advancements, changing socioeconomic landscapes, and shifting employment patterns. The rise of the hustle economy has emerged as a defining characteristic of this new era, reflecting the diversification of livelihoods and the evolving nature of work. This research paper aims to provide a holistic overview of the hustle economy in India, covering the entire spectrum of livelihoods, including unemployed youth, aspirational youth, wage laborers, gig workers, self-employed individuals, micro-enterprises, and micro-entrepreneurs.